AIF Capital
When one of Asia’s leading PE firms repositioned their brand for their next growth phase, they came to us for support and guidance.
Working Together
AIF wanted a brand that reflected their forward looking approach to long term investments as well as their reliability and dependability. We created a strong, visionary logo-mark and balanced it with strong typographic treatment of their company name. The result is a brand that has a timeless quality, it works well as an icon when used on screen, or on paper in reports.
Deliverables
Brand Positioning
Logo Design
Brand Guidelines
Website
UX Design
Marketing Rollout
Visual Identity
Social Media
UI Design
01
Positioning and Values
We build values-based businesses. The start of any project is getting our clients to review and establish their core values. We worked with AIF to establish a brand founded on a deep insight and some core values.
Click on the link to see in more detail how we create our brands.
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02
Website
The cornerstone of AIF’s digital footprint is their website. Our audience led design process ensured we built a custom solution that spoke directly to the needs of their core audiences, and reflected the company’s values and success to date.
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