The process is part of
the magic.

We’ve refined and tested a very efficient way of creating brands and websites, can you keep up with us?

We work in a particular way

You will spend time in the studio, you’ll get your hands dirty, you’ll have fun. We will provide you with tools to manage your stakeholders, we’ll become part of your business, we’ll shun email (there’s a better solution), we’ll do great work together.

And look, sometimes, it’s just not a good fit. There are clients who want to work the old way. That’s totally fine. Creating something is a human endeavour and we prefer working with good humans.

1

EMPATHISE

Listen

It’s crucial to gain an empathetic understanding of the problem at hand from your business perspective and the audience you aim to impact. This is an information gathering stage where we mostly listen.

What this stage could look like

+ Briefing meetings
+ Reverse brief
+ Requirements Workshop
+ Budgets & Timelines
+ Slack channels
+ Sprint cadence established
2

DEFINE

Understand

Understanding the problem in depth sheds light on the strategic direction of the solution. We make sure the problem is defined in the context of your audience and business goals.

What this stage could look like

+ Design Principles
+ Strategy Documents
+ Boardroom Presentation
+ Mood boards
+ Competitor research
+ Fonts, colours, styles
3

IDEATE

Brainstorm

It’s crucial to gain an empathetic understanding of the problem at hand from your business perspective and the audience you aim to impact. This is an information gathering stage where we mostly listen.

What this stage could look like

+ Brainstorming workshops
+ Pencil sketches
+ Early exploration
+ Flat designs
+ User Journeys / IA maps
4

PROTOTYPE

Design

Our solutions are design driven minimum viable products to get immediate feedback on our strategic direction.

We design in collaboration with your teams for feedback and exploration.

What this stage could look like

+ Strategic frameworks
+ Board presentation decks
+ Wireframes
+ Screen Mock ups
+ First drafts (on screen)
+ Clickable prototypes

Workflow

By keeping meetings to a minimum, and sending even fewer emails, we manage to work at a very fast pace. Our clients often have trouble keeping up! Here’s how we approach a typical project:

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Scalable, Flexible, Editable

Your site is a living, breathing entity. It should be tended to regularly. We understand this and build in flexibility. By understanding the future expansion in your business, we can anticipate impacts to your digital footprint. We’ll always build using open-source software and to best practices. Too many times clients are left stuck because they chose the wrong way to build something, or weren’t taught how to maintain it post-launch. 

Once your site goes live, we’ll deliver all our design files and code, they’re yours after all. And we also provide training and how-to videos so you can easily make changes to the parts of the site that need regular updating.

Go farther together

We can’t do everything. So we hone in on one section of the digital creation chain, and partner with others we trust to do their bit well. Once your site is built we’ll put you in touch with these great companies to complete your digital transformation.

BTAS Studio

Nth Degree

Need a PR Firm

Nook Studio

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